How to Find and Use Online Brand Ambassadors
Companies spend so much time on their internal marketing and PR efforts that they often forget to leverage external methods such as brand ambassadors. And why is this important? The 2014 Edelman Trust Barometer shows that people have the most trust in academics,...How to Tell Your Story With Digital Content
Everyone loves a good story – and brands, just like people, have stories to tell. Most businesses are started in pursuit of personal dreams that go far beyond just “wanting to make money.” Entrepreneurs are often idealists. Whether it is a family-owned...Don’t Lose Control of Your Brand
Facebook does whatever is best for Facebook. In the end, the social network’s concern for your business is a secondary priority at best. Now that Facebook is a publicly-traded company, its primary goal is to maximize profits through whatever means possible. And that...How to Use Public Relations to Build Links (SMX Milan)
MILAN, Italy — Following my review of the speakers and presentations at SMX Milan 2013 last week, I wanted to follow-up on my promise to present my talk on how to incorporate public relations into a company’s overall SEO and online-marketing strategy. The...The Day the Keyword Died
Relax. Google’s recent move to eliminate most organic-keyword data in Google Analytics is not – as Moz CEO Rand Fishkin wrote on his personal blog – “the first truly existential threat our industry has faced.” But it is a threat to those companies and agencies that...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group