How to Integrate Content Marketing and Social Media
Content is the fuel of social media, so companies that want to take advantage of the opportunities offered by social media will need to create a complimentary content-marketing strategy. In a prior post on how to create a social-media marketing strategy, we outlined...A Technical Guide for a Global SEO Strategy
Why is global search-engine optimization and marketing important? Simple. As Marcus Wohlsen recently noted in Wired, people trust Google: Custora found that customers who came to retailers from search were more than 50 percent more valuable than average. In other...When “Time and Money” Becomes “Content and Ads”
Imagine that you are a marketing vice president living in the early 1950s, when television first became widely popular in the United States. The CEO of your company wants the millions of users of the new medium to know about your product – but he is not interested in...The Hype Cycles of Marketing Mediums and Methods
As technological innovations occur at an ever-increasing rate, marketers often develop unrealistic expectations because they think that each new gadget or medium has made all of the previous communications strategies obsolete. Far from it. For example, social media is...The New SEO Lessons from The Avengers
TEL AVIV – Here in the Silicon Valley of the Middle East, I finally saw the hit movie “The Avengers” only recently since it had finally come to Israeli cable TV. As a fan of director Joss Whedon, I loved watching how a group of heroes with expertise in...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group