Event Marketing: How to Create a Media Plan for Promotion
My new talk — virtual or in-person — on how event marketers and promoters can use the latest data to create an effective media plan. Summary Online or offline? Broad reach or individual targeting? Personalization or no personalization? For effective event...Only existing market leaders are benefiting from coronavirus lockdowns
My new column in The Drum is live: New, agile startups usually get all the attention, but as The Drum columnist Samuel Scott writes, one unintended consequence of the coronavirus lockdown is that the big business Goliaths are actually pummeling the small Davids to...Study: “LinkedIn is Basically a Money Pit” Because of Ad Fraud
(Note: For more, see a prior speech of mine on how much of the Internet is fake and a column of mine in The Drum on what marketing and media professionals should do in response.) The LinkedIn Ads network is likely awash in mistaken clicks and bot traffic that make the...How to give memorable presentations at virtual business events
My new marketing column is live in The Drum: Suffering ‘death by PowerPoint’ is as boring as listening to Coldplay. And that is even more true when hearing virtual presentations. So, it is critical for speakers to keep audiences engaged over remote talks during the...How marketers can ‘speak CFO’ to survive the recession
My new column is live in The Drum: If you want to know how to thrive at work despite the looming economic downturn, learn from the biggest mistake I have made in my marketing career. When I was the first director of marketing at a high-tech startup company, our...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group