The ‘end of digital marketing’? Google is self-serving but right
My new column is live: Our industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more precise to be more effective. A few weeks before Cannes Lions (and all of the controversy there), Google...Brand purpose is a lie — Cannes Lions proved it
My new column is live in The Drum: The brand purpose hypocrisy at Cannes Lions Some things you can see from only 1,700 miles away – like how the ad executives gathered at Cannes Lions last week talked a lot about brand purpose but completely ignored an actual...Meet the women trying to turn Israel into the ‘Marketing Nation’
My new column is live in The Drum: In 2009, Dan Senor and Saul Singer published Startup Nation, a New York Times bestselling book examining how Israel had grown into a high-tech powerhouse while much of the western world was battling the Great Recession. Senor, a US...B2B Marketing and Branding Speaker Samuel Scott
Summary How Building a Brand is the Ultimate “Growth Hack” in B2B Marketing In this fun and informational keynote that can include props, Samuel will discuss the benefits of a strong brand, product marketing versus brand marketing, the importance of mental...YouTube is spreading a series of unfortunate far-right events
My new column is in The Drum discussing the rise of alt-right propaganda, anti-vaccine misinformation, and flat-earth conspiracies. So I was walking with a friend to see Avengers: Endgame a week before Holocaust Remembrance Day here in Israel. On the way, he told me...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group