Believe in brand purpose? Clean your own house first
My new column is live in The Drum. True brand purpose is not running a one-off advertisement — it is something that all company actions should exude. And it is certainly not what happened at Advertising Week in New York. Last week, the major industry event held...Why CMOs are lasting as long as Spinal Tap drummers
My new column is live in The Drum: What has happened to the CMO role is the business equivalent of a person being drawn and quartered by four horses. But talking the right way to CFOs might keep you from that nasty fate. Ancestry’s new chief growth officer will start...So, you’ve got legal cannabis? Here’s how to market it
My new column is live in The Drum: Cannabis has come a long way since I fell asleep watching basketball at an early 2000s college party after going one toke over the line. It is becoming big business. In the US, cannabis is illegal under federal law but states and...Is NPS truly ‘the growth marketer’s secret weapon’?
My new column is out in The Drum: “We all felt like we were in an episode of The Benny Hill Show, chasing the NPS football.” So said Gray Dudek, the founder and technology director of British creative agency Giants and Titans, while he recounted a story from a prior...The Biggest Myths in Marketing Today That You Probably Believe
(Note: I can deliver a keynote speech on this topic — see my marketing speaker page.) This is a speech on marketing myths that I debuted in Mumbai. I would be happy to give this talk in person or virtually at your company, event, or conference. Learn more...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group