My Top 5 Columns of 2019 in The Drum
Every two weeks, I write The Promotion Fix column for The Drum, a global marketing and media trade publication. Here were my most popular essays this year. 5. If there’s a recession in 2019, here’s what marketers should do. I reviewed studies from the...Advertising Speaker on Media Planning Samuel Scott
Summary Media Planning in 2022 and Beyond: How to Integrate Brand & Performance Marketing We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to...Who got 2019’s marketing predictions right – and absolutely wrong?
My last column of the year is live: “Am I too cynical about ‘predictions for 2019’ posts? More than a few seem to conflate a company’s own hopes/goals with prognostications about what the market will do independent of them. Is it snarky to ask, ‘How did your...WeWork shows that real profit still matters more than ‘growth’
In recent weeks, the news has grown steadily worse for WeWork. The company postponed its planned IPO amid concerns from the investment community over its financials. Revenue doubled to $1.5bn in the first half of this year, but net losses increased 25% to -$904m over...How journalism can survive and thrive
My new column is live in The Drum: How journalism can survive and thrive Should mainstream news outlets first and foremost create profits for shareholders or neutrally, objectively and thoroughly educate the public? That is the battle for the soul of journalism today....
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group