Brand Purpose and Cause Marketing Speaker Samuel Scott
Summary Brand Purpose in a Schizophrenic Consumer World Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such...Digital accessibility might be 2020’s most important marketing trend
My new column is live in The Drum: A deaf man suing Pornhub for not having subtitles might lead to the internet becoming much more accessible to people with disabilities. Let’s give him a hand. Six months from now, the European Union’s Web Accessibility Directive will...Brandless was actually a brand – just a bad one
My new column is out in The Drum: In the 1992 Gen X twentysomething movie Singles, a guy flirts with a girl in a club and says he does not “have an act”. Her cutting response? “Not having an act is your act.” Well, not having a brand was...The blurring boundaries between native ads and editorial
In my new column in The Drum today, I show how Google Ads’ new SERP design seemingly violates the Federal Trade Commission’s specific guidelines for search engines: Today, everyone wants to pretend that ads are not ads. So-called “native advertising” is...Your company is ‘harder to get into than Harvard’? So is Walmart
For my new The Drum column today, come for my exposé of a business PR cliche and stay to learn some of my favorite publicity tactics: It’s a common publicity tactic: brag that your hiring rate is lower than Harvard University’s acceptance rate. The obvious goal is to...
I Speak
“Someday, I’ll get to see Samuel Scott speak live. For now, the transcript and slides will do. Great material as always.”
— Blaise D’Sylva, VP Media at Dr Pepper Snapple Group